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Why the Blizzard Showcase Was the Just the Beginning of a Massive 2026 Leave a comment
For the last few weeks, Blizzard has been going big. Blizzard Showcase brought together the four key titles – Overwatch, Diablo, World of Warcraft, and Hearthstone – and gave the space to bring their updates, announcements (and some surprises!) in their own ways. It’s all a part of the road to BlizzCon 2026: the year of Blizzard’s 35th anniversary, not to mention the 30th anniversary of Diablo, and the 10th anniversary of Overwatch. This is the perfect space in time to look back at the universes that have brought us together and look forward to the future.
For Blizzard President, Johanna Faries – speaking on the Official Xbox Podcast – the Showcase has been a combination of careful planning and happy serendipity:
“We’ve been really thoughtful about [giving] our players what they’re hoping for, and hopefully delight them and surprise them in some big ways. I think those have landed. And we’ll just continue to sort of prime what we hope to be a very, very big year as we continue on here in 2026.
“Our franchise teams, and our game teams within those franchises, think a lot about, ‘What do we want to do next year? What do we want to do five years from now?’ Maybe, ‘What do we want to do 10 years from now?’ And we’ve organized our thinking and our strategic planning to make sure that comes together in a really thoughtful way. It’s very intentional how we’ve slate planned into the future.
“At the same time, the inorganic part was we sat back well over a year ago, and I said, ‘Look, there’s something bigger going on here, and I think we can marry this. I think we can make this a party on behalf of all of Blizzard Entertainment.’ And hopefully if you’re a fan of Blizzard, you’re gonna feel something bigger than just, ‘Oh, I got what I needed from Overwatch’ or, ‘I got what I needed from Diablo.’”
That idea – that this is a celebration of momentum across Blizzard, not just a series of game announcements – comes with a key extra detail: this is going to be a massive year. Showcase represents what Blizzard has to show us now, but its 2026 is far from over – not least with a return to the legendary BlizzCon later this year.
“Right now, we have a huge swath of announcements that our games have just brought forward. And why I say that is I think we’re pretty excited to say: There’s still BlizzCon coming in this calendar year, right? Imagine what else we’re stacking up.
“We’ve got to execute on that. We’ve got to make sure we’re delivering in a big way. But I think the teams are cooking. They’re very excited to bring some major announcements, maybe some surprises.”
We certainly haven’t seen everything Blizzard, and its games, will have to offer this year – but the wider point of this moment is to set the table for the future of the company. Blizzard is celebrating 35 years of existence by preparing for the next 35 years.
“I think there’s just an energy around this moment and how this is sort of a launching pad for a big future. It’s very fulfilling to be able to come into work and feel busy in that way, pressure in that way, stakes in that way. I think we’re all really proud of being able to try and pull it off. But again, it’s many years in the making.”
As Faries makes clear, that long-term thinking is being applied per-franchise, and per-game – making sure that it’s not just Blizzard’s future being considered, but how each individual title can thrive:
“What do we want the next 35 years to look like? What’s the vision? What’s the direction? We’ve set a lot in motion with respect to that, making sure we’re clear on it, making sure we’re coordinated on it, making sure that every year from this moment forward, there’s sort of a reliability that players can depend on us to launch in big ways, launch in surprising ways. Maybe take some zags!
“Not everything’s going to hit. That’s gaming. But in many ways, let’s understand where we are going – not only as a company, but by franchise, by game, right? I think at minimum, if you were to ask any of our major teams right now, ‘Hey, what’s your plan for the next three-, four-plus years?’, they have a very clear answer.
“I think this is just very much the beginning – I know you often kind of hear that – but I think ’26, in many ways, really represents a long road ahead of us in terms of things to be excited about.”
You can hear much more from Johanna Faries about Blizzard Showcase, BlizzCon, and Blizzard’s games on the Official Xbox Podcast right now
The post Why the Blizzard Showcase Was the Just the Beginning of a Massive 2026 appeared first on Xbox Wire.
